TORONTO , Aug. 1, 2012 /CNW/ – Mercedes-Benz Canada and its national
dealer network reported today that the company has retailed a grand
total of 2,633 Mercedes-Benz and smart units in July. This represents
an increase of 15.7% for the month, and brings overall growth to 9.8%
with 20,906 units delivered year-to-date.

A total of 2,189 Mercedes-Benz passenger cars and luxury light trucks
were sold in July, which is ahead 11.1% for the month. Overall sales
for 2012 show a gain of 10.1% or 1,660 units with 18,133 units
delivered so far this year.

Passenger car sales totaled 1,289 units in July, which was ahead 10.8%
for the month and fueled by strong C-Class, E-Class, CLS-Class, S-Class
and SL-Class sales. The fascinating new SL-Class roadster continued to
record impressive demand, with sales ahead 54.5% compared to last July.

On the luxury light truck side, a total of 900 vehicles were delivered.
This is up a notable 11.5% for the month, and helped push year-to-date
growth to 29.0% or 1,795 units with 7,992 vehicles sold in 2012. These
record-breaking sales increases can be attributed to outstanding demand
for the all-new M-Class and the sustained popularity of the GL-Class
with Canadian customers.

The diesel take rate for luxury light trucks was 82.4% for the month,
while permanent all-wheel drive 4MATIC™ units accounted for 88.0% of
overall passenger car and luxury light truck sales in July (excluding
smart).

smart reported a total of 239 vehicles sold. This is ahead of last
July’s results by 73.2% or 101 units, and helped bring year-to-date
growth to 2.8% with 1,196 smart fortwos retailed in 2012.

Mercedes-Benz Sprinter sales reported a 22.0% increase in July with 205
units delivered throughout the month. This equates to an overall sales
increase of 12.6% with 1,577 Sprinters retailed year-to-date.

The Mercedes-Benz Pre-Owned division reported 1,149 vehicles retailed
throughout July. This brings year-to-date growth to 15.1% with 8,507
Certified Pre-Owned units delivered by dealerships across the country.

“It goes without saying that Mercedes-Benz Canada and all of our dealers
are absolutely committed to providing a superior customer experience
from the initial purchase stage through to every subsequent phase of
ownership. With this in mind, we organized a National After-Sales
Conference in July that specifically focused on further improving
service excellence and highlighting the reliability and quality of
Mercedes-Benz Service and Genuine Parts,” said Tim A. Reuss, President
and CEO of Mercedes-Benz Canada . “Representatives participated from
coast-to-coast, and the level of interest and engagement was truly
inspiring. Participants left with an even deeper understanding of how
crucial After-Sales is for continued customer loyalty, and a clear
appreciation regarding how this integral part of our business provides
yet another opportunity to differentiate the three-pointed star as a
benchmark in our customers’ eyes.”

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service
of the four brands within the Mercedes-Benz Group in Canada:
Mercedes-Benz, smart, AMG, and Maybach.  Headquartered in Toronto ,
Ontario, Mercedes-Benz Canada Inc. employs approximately 1,300 people
in 19 locations across Canada.  Through a nationwide network of 13
Mercedes-Benz owned retail operations and 40 authorized dealerships,
Mercedes-Benz Canada sold 32,914 vehicles in 2011, the best year ever
reported for Mercedes-Benz Canada Inc.

Further information from Mercedes-Benz is available on the internet at: www.media.mercedes-benz.ca

SOURCE: Mercedes-Benz Canada Inc.

Article source: http://finance.yahoo.com/news/mercedes-benz-canada-reports-companys-232500062.html

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