TORONTO, Dec. 30, 2010 (Canada NewsWire via COMTEX) –
– CTV properties stream more than twice the video than that of its
closest Canadian broadcast competitor -
Link to this release: http://bit.ly/cghslp
By maintaining its stronghold as Canada’s #1
provider of on-demand video online for the third year in a row, the CTV
family of properties marks another milestone in the evolution of online
video in 2010. Since 2008, CTV’s online properties have been the #1
Canadian-owned online video network. This past year, CTV properties
have streamed more than 500 million videos – an average of 53.8-million
video streams each month and a 46% increase over 2009 – setting a new
benchmark for the company.
Each month in 2010 CTV websites on average:
— Stream 53.8-million videos.
— Welcome 8.6-million unique visitors.
— Serve up 2.3 million hours of video.
— Deliver 389-million page views, a grand total of 4.3-billion
page views for the year.
February marked a record high for video views during the Vancouver 2010
Olympic Winter Games. There were more than 251 million page views** for
CTVOlympics.ca and RDSolympiques.ca, nearly four times the amount achieved for Beijing 2008. In addition,
there were 28.5 million videos streamed online with an additional 6
million on YouTube, 7.2 million hours of live and on-demand video
consumed online, and 1.5 million live chat readers.***
“Our strategy is to give our audience more — more choice, more premium
content, and more opportunities to access the best content offered
anywhere online in Canada,” said Alon Marcovici, Executive
Vice-President of Digital Media, CTV Inc. “These numbers illustrate
that we’re connecting with our audience and delivering the quality CTV
experience that Canadians crave.”
Highlights by site for 2010
— CTV.ca is #1 among Canadian premium streaming sites for online
video with more than 11 million videos streamed each month.
— Top shows on CTV.ca in 2010*:
1. GREY’S ANATOMY
2. DESPERATE HOUSEWIVES
3. GOSSIP GIRL
4. CRIMINAL MINDS
5. PRIVATE PRACTICE
6. AMERICA’S NEXT TOP MODEL
8. THE BIG BANG THEORY
9. DEGRASSI: THE NEXT GENERATION
— Almost 10 million news clips were streamed from
CTV News in 2010.
— In support of local news programming, CTV has launched new
portals for local stations
CTV Southwestern Ontario,
CTV Regina and
— MTV breakout hit
was the #1 most-streamed show on any CTV-owned site in 2010,
with an incredible 60 million video views.*
— MuchMusic.com and MTV.ca have significantly increased online
video audience in 2010 with average monthly unique viewers for
mtv.ca increasing by 53% and muchmusic.com by 52%.*
— Video views on mtv.ca have averaged 15.4 million monthly, up
155% from 2009.*
— Sports powerhouse TSN.ca enjoyed a 34% increase in page views
in 2010 over 2009, and also saw increases in unique visitors,
unique viewers and videos viewed.
— Sports fans love watching TSN online, with live and on-demand
sports, game highlights and news earning nearly 90 million
total video views.
— The Comedy Network extended its online reach with a 26%
increase in unique visitors from November 2009 to November
— With red-hot
THE DAILY SHOW
and the return of
CONAN over 30.1
million video streams( )have been served up this year.
DiscoveryChannel.ca, DiscoveryWorldHD.ca, InvestigationDiscovery.ca, ScienceChannel.ca, AnimalPlanet.ca
— Discovery has seen over 200% increase in video views since
launching a new video player launched in October.* It features
all the Discovery properties consolidated into one library and
enhanced video definition.
— November 2010 saw a four-fold increase in video views over
— Since launching new site in early November, engagement on
Spacecast.com is up with 22% more page views.(*)
In an industry known for change, CTV’s online video properties are a
proven frontrunner in digital delivery of best in entertainment, news,
sports and information in Canada.
CTV’s online properties attract almost 8.6-million unique visitors on
average each month and see more than 389-million page views.
CTVglobemedia gives Canadians the best trans-platform content through
dynamic delivery systems including video online, websites, user
generated content sites, mobile optimized sites and apps. CTVglobemedia
has a combined online community reach 1.4 million on Facebook, Twitter
and other networking platforms. Parent portals www.ctv.ca and www.theglobeandmail.com are the gateways to Canada’s online network.
CTV, Canada’s Olympic Network, is also Canada’s largest private broadcaster. Featuring a wide range
of quality news, sports, information, and entertainment programming,
CTV is Canada’s most-watched television network. CTV Inc. also owns
radio stations across the country and owns or has interests in leading
national specialty channels, featuring news, sports, factual, arts,
entertainment, music, youth and fashion programming. Official
broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games
and London 2012 Games of the Olympiad, CTV Inc. is owned by CTVglobemedia Inc., Canada’s premier multi-media company, which also owns Canada’s national
newspaper, The Globe and Mail. More information about CTV may be found on the network’s website at www.ctv.ca.
All numbers are comScore data averages based on January 2010 – November
2010 inclusive, unless otherwise noted. comScore Media Metrix for
display numbers, and comScore Video Metrix for video.
Statement, ‘Canada’s most-popular online video network,’ based on yearly
average of Unique Viewer data from May 2008 through to November 2009.
**Omniture, plus Flurry for iPhone app
***Cover it Live
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/December2010/30/c8142.html
SOURCE: News – Media
SOURCE: CTV INC.